Building a Sustainable Crypto Brand Identity at CoinMinutes
Building a Sustainable Crypto Brand Identity at CoinMinutes
Most crypto brands fail to live beyond two years. That is the reality.
We have seen a plethora of projects starting with glitzy websites and loud promises. After the hype gets over, they fade away. CoinMinutes is still here because we did not do the same thing - a brand that people really trust.
Trust is the most important thing in crypto. A single bad article or misleading claim can wipe down the company's years of work. We got this lesson very early and hence, our whole strategy is based on it.
Comprehending Brand Identity in the Crypto Industry
Crypto users are a tough crowd. They have experienced the heat too many times.
They have lost money on rugpulls, got bad advice from influencers, and watched their favorite projects crash in the blink of an eye. So when they get a trustworthy source, they don't let go.
It's different to make trust in Cryptocurrency than in other sectors. Normal businesses have years to prove their worth. We only have weeks and maybe months before users depart for the next shiny thing.
Your brand should be able to accomplish three things immediately. Indicate that you comprehend the technology. Establish that you are keeping an eye on the market changes. Provide help by your actions not words.
Honesty and education were the two pillars we built our house on. It sounds easy, doesn't it? It is not. We are faced with the decision daily of whether to publish quickly or publish correctly. To choose between getting clicks or getting things right. To decide between making money or making sense.
We don't hesitate to take the more difficult path.
Core Values Shaping the CoinMinutes Brand
All of our actions are based on these four core values.
Teach First, Sell Never
We don't do the exercise of pushing products on people. Our business model cannot be any simpler - produce content of such quality that people would willingly pay for it. So basically every article ought to teach a new useful thing. Every video has to be the answer to a real problem.
When someone is asking about DeFi, instead of sending them to our "partners," we facilitate their understanding by giving them a concrete explanation. We also tell them the risks. We make it free choice.
CoinMinutes gained the trust of its users by committing to education more than anything else. While other platforms may choose to rapidly increase their ad revenue, we decide to put our efforts in creating truly helpful content that people cannot do without.
Tell the Truth Always
There are times when we are wrong. When it happens, we publically take care of it. We add corrections to outdated articles. We convey what was incorrect and how we are making sure it is not happening again.
We have brought an article regarding a new protocol last month. Our data were later found to be inaccurate. Rather than quietly fixing it, we added a correction notice and explained the nature of the mistake. Readers liked the truth.
Listen to Our Community
The topics that we cover are decided by our readers. They ask questions in comments. They send emails with suggestions. They point out mistakes. We don't miss a bit of that.
Some of the best content we have resulted from the questions of our readers. A person inquiring about wallet security will lead us to writing a detailed guide. Another person requests an explanation of Layer 2 scaling, thus, we make our next video on it.
Get the Details Right
Information about crypto has to be flawless. To give a wrong contract address might cost someone a lot of money. An outdated tutorial can lead to hours of people not understanding it. Hence, we double check all the facts.
To make sure our content is accurate from a technical point of view, we employ developers. We perform tutorials before making them public. We take users to the real source, the official one, not to some random blog post.
Visual and Verbal Brand Consistency
Our content should be the first thing that comes to the people's mind when they see it anywhere, be it Twitter or YouTube.
How We Look
We try to maintain the visual of our work by adopting a minimalistic and neat approach. Blue and white colors that are pleasant to the eyes. Fonts that are readable even on small screens. Layouts that are consistent and make it easy for users to get the information.
Rather than just dressing up our content with catchy visuals, we focus on making our visuals support the explanation.
The visuals used to explain a DeFi concepts shows the interaction between liquidity pools with the help of clear diagrams. The market analysis gets simplified with the help of charts that highlight the key trends.
The CoinMinutes visual identity is the same no matter which platform we use. Whether you are reading our newsletter or watching our YouTube videos, the look and feel are the same. It is this regularity that makes the readers familiar with our content and recognize it easily in their feeds.
How We Talk
Our writing style is similar to the way we explain things to a friend who is intelligent but new to the world of crypto.
Absolutely no use of jargon and complicated words. No attempt to prove how knowledgeable we are. Just clear explanations that actually help.
Every time we use a technical term we also provide its meaning straight away. "Impermanent loss" is explained with numerical examples. "MEV" is given with examples of how it can be a disadvantage to the regular users.
The voice on different platforms is different but the style is the same. Quick insights are posted on Twitter. Detailed tutorials get published on YouTube. Weekly analysis is shared in our newsletter. The core voice is the same everywhere.
Find More Information:
How CoinMinutes Creates a Welcoming Space for Crypto Discussions
How CoinMinutes Builds a Support Network for Crypto Enthusiasts
Building Trust and Authority
Trust is something that takes a very long time to establish, but can be taken away in just a few seconds.
We are fortunate to be able to collaborate with real experts who have far more knowledge than us. To ensure that our content is technically accurate, blockchain developers go through our technical articles. Market analysis is checked by experienced traders. Coverage of regulations is verified by legal experts.
Such agreements not only enhance the quality of our content but also indicate to the readers that experts have trust in our work.
Whenever we take a quote from someone or use their data, we provide a link to the original source. Everything can be checked by the readers on their own. We expect them to verify our work.
Being transparent when you have issues is even more trusting than being perfect. That is the reason why CoinMinutes has been able to keep its good name even during the times when we have made errors - our readers are aware that we will always be honest in fixing them.
Engaging and Empowering the Community
We're not just talking to people. We're building something together.
Our community shapes what we write about. Monthly surveys ask what topics interest them most. Q&A sessions let experts answer real user questions. Comment sections become learning spaces where experienced users help newcomers.
Beginner guides cover the basics without talking down to people. Advanced tutorials dive deep into complex strategies. Resource lists point to useful tools and platforms. Interactive calculators help with real decisions.
We moderate discussions fairly. Obvious spam gets removed. Thoughtful disagreements get encouraged. We help community members connect when they have similar interests.
The CoinMinutes community has become something special because we treat every member like they matter. Their questions shape our content calendar. Their feedback improves our explanations. Their success stories motivate us to keep doing this work.
Conclusion
Creating a crypto brand which is still attractive after a while requires the brand to choose education rather than hype. Marketing by being honest rather than pretending. Community rather than profits.
We at Coinminutes Cryptocurrency are successful because we keep making these decisions over and over. Every piece of writing. Every video. Every interaction with our community.
The crypto industry requires trustworthy information providers. The main reason for which people are taking costly risks is that they have bad data. We are solving this problem by publishing one helpful article at a time.